My bag design was stolen by a big fast fashion brand — and it devastated me
illennials get a bad rap. We’re often derided as entitled, self-centered babies in adult bodies, but the truth is, or at least what we’ve discovered, is that we are one of the most socially conscious generations to date and we’re taking to social media to speak out for what we think is right.
Since the rise of fast fashion, stores like Lulus, ZARA, H&M, and Forever21 have been dominating the mass market with new, trendy designs for less than the cost of lunch. With new styles released each week, fast fashion has become single-handedly responsible for the rise of “disposable clothing” and the increasing problem of textile waste in this country. That, combined with the all too common issues surrounding fast fashion, including slave labor, unsafe working conditions, and toxic waste surrounding textile mills and factories, the fashion industry is one of the most resource intensive and polluting industries on the planet. What once made fast fashion so awesome for so many of us is also now what makes them so uncool— manufacturing cheap, knock-off versions of designer styles before they’re even off the runway. While this has been the norm for some time, these corporations have now taken to coping the designs of small, independent designers as well.
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